Press Release: AA Launches

Posted on: February 19th, 2020 by Simon Carter

New online hub brings together AA and VisitEngland rated destinations to help customers discover and book recommended restaurants, hotels, pubs and more

14 February 2020. The AA has today announced the launch of, a brand-new go-to hub to help customers find recommended places to visit, stay, eat and drink across the UK and Ireland. will feature over 12,000 AA and VisitEngland rated and recommended hotels, restaurants, pubs, B&Bs, self-catering cottages, caravan and campsites, and beyond, as well as offering travel inspiration via city guides, recommended things to do, information on local attractions, ideas for days out, and suggested places to visit.

With each destination expertly assessed by AA Hotel & Hospitality Services or VisitEngland Assessment Services, rated establishments will feature the anonymous inspector’s review of the property as well as five things that make that destination unique.

The rated establishments on the site include:

·Accommodation: hotels, B&Bs, self-catering cottages, camping and caravanning sites, holiday villages, hostels, chalets and campus living spaces

·Dining: restaurants and recommended pubs

·Experiences: rated attractions, plus recommended days out and places to visit

The intuitive platform will allow users to search by location or property name, and link directly through to each establishment’s own website, with a direct booking function set to be rolled out on the site later in 2020. will also support users in taking advantage of travel offers from hotels.

Meanwhile, the weekly travel inspiration section will highlight recommended places to stay, dine and visit, with articles contributed by a range of experienced travel editors and writers.

With over 111 years’ experience in offering trusted reviews and recommendations, the AA’s ratings – including Rosettes for restaurants and Stars for hotels – will be displayed across the site where applicable, helping users find the very best places to eat or sleep in the UK and Ireland.

Simon Numphud, Managing Director at AA Media, commented: “As the originator of hotel star ratings, and the first organisation to create a nationwide award for restaurants, the AA is in a unique position to offer independent recommendations across a huge variety of hotels, restaurants, pubs, experiences and beyond. is designed to be an invaluable tool to both users and establishments alike, making it easier than ever for customers to discover an AA and VisitEngland rated destination.”

Establishments that are part of an AA scheme will be able to login in the portal to upload new images and build their profiles. launches on 14th February.

Twitter: @ratedtripsuk , Instagram: @ratedtrips , Facebook: @ratedtripsuk

About AA Hotel & Hospitality Services

In 1908, the AA introduced a new scheme to highlight ‘leading hotels’. It followed this in 1912 by adding star ratings, inspired by a similar system for rating brandy. In 1956, the AA introduced the Rosette awards – the first nationwide awards for recognising restaurants. Today, the AA continues to provide establishments with professional ratings and they are a valued symbol of quality for both consumers and the hospitality industry.

The AA and Enthuse Holdings Ltd jointly own and operate the business named AA Hotel and Hospitality Services which, among other activities, inspects, rates and publishes information about the hospitality industry including hotels, guest accommodation and restaurants. This includes the renowned star rating quality and rosette schemes and well-established range of lifestyle publications such as the hotel and restaurant guides.